Luca GCSE Media Blog

  Audience 1) Read page 2. What is KISS FM's mission? To get a better understanding of the younger audience so they can target their product directly towards them. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. People within the age group of 15-35 and mainly female based since the female to male ratio is 60/40. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  They have and online website and they also have a mobile app which anyone could download and start using. 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?  6) Are listeners to the KISS Breakfast show active or passive? You can argue thi

  Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both  demographics and psychographics . He targets people within the age of 6-25 and mainly Black British males. He also targets the ones in need since he donates to the FareShare charity to make sure the people in need get something to eat,along with school kids getting free school meals. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He engages with his audience on instagram and twitter and promotes his brand on those websites. 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  It shows us what power Marcus Rashford has as an influencer since his engagement rate is 6% which is considered really high. 4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link  three  tweets/posts t