Luca GCSE Media Blog

  The Times - Introduction: blog tasks 1) What year was  The Times  founded and when did it start using the  Times  name? It was originally founded in 1785 as the Daily Universal Register but was then later renamed as The Times in 1788. 2) What content did John Walter suggest the paper would offer in the first edition? He wanted content that reaches everyone's "palate" (taste in news) and offering to publish about politics, foreign affairs, matter of trade, legal trials, advertisements and amusements. 3) Who owns  The Times  today and how is editorial integrity protected? Rupert Murdoch is the current owner of The Times and owns many other news agents worldwide making him a conglomerate.  4) What did  The Times  introduce in 2010 and why? They introduced digital versions of the newspaper to reach a larger audience, keep up with the advance in technology to ensure a sustainable future for their journalism. 5) What was  The Times  named in 2018 by the Reuters Institute for

  Blog tasks: Daily Mirror - Audience and Industries Audience 1) What is the Daily Mirror's audience? List the key statistics here. 65+ ages = 44.5% readership Targeting ABC1C2 readers. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? They appeal to the Daily Mirror audience because they have big lettered Splash heads to catch the readers eye with the latest either gossip or 'hard news'. 3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. One of the main reasons they could be reading them is because they want to keep up with the latest gossip and news. They also could be entertained by the content within the newspaper such as the stories of others or the cartoons that are included in them or maybe even the crosswords. 4) Why are print newspapers generally read by older audiences? They are read by an older audience because that is what they grew up with when they

  Blog tasks: Daily Mirror case study Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead:  The title block of the newspaper. Pug:  Something to catch the readers eye. Splash Head:  The lead story. Slogan:  Sums up ethos of newspaper. Dateline:  Date the newspaper was written. Kicker:  Story at top of paper to draw interest in content. Byline:  Gives the name of the journalist/writer. Standfirst:  Introductory paragraph usually in bold. 2) How much does a copy  of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - we recommend learning both). In 2021 it used to cost 80p however it has doubled in price in 2024 as it now costs £1.80 3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about. They mainly talk about climate change and how it is heavily impacting

 Introduction to Newspapers: blog task 1) What type of news can you typically find in a  tabloid  newspaper? You would mainly find sensational news and soft news. 2)  What type of news can you typically find in a  broadsheet  newspaper? You would mainly find more serious, hard news. 3) If someone is  left-wing , which political party are they likely to support? Which newspaper would they be likely to  read? They would mainly read The Daily Mirror because it associates with the Labour party in politics. 4) If someone is  right-wing , which political party are they likely to support? Which newspaper would they be likely to read? They would mainly go for The Times because they associate with the Conservative party in politics. 5) Why has there been a decline in newspaper sales in the last 20 years? There has been a decline due to an advance in technology and the news is now mainly broadcasted on national television and on social media too.

 1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores. Mark : 35/82 Grade : 4 WWW: Luca, good effort on the Q's when analysing the TV extract. You display good knowledge of the Rashford CSP. EBI : Not enough detail or clarity in response to certain Q's e.g 1.3 , 1.4 and the 3 20 mark Q's. Read Q's carefully.  2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  1.1 : Non - diegetic sound are sounds that only the audience can hear. 1.2 : A soundtrack that is playing in the back that only the audience can hear. 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQ

  1) Research front covers and double page spreads One thing I can notice from this Biggie double page spread is that they have his acronyms in big and in a powerful red font which really draws the eye. One thing about Dave's double page spread is how he has very vibrant colourful lighting and scenery in his shot even though on the left it talks about his hard background and rise to fame truly giving a rags to riches story.    Jay-Z is one of the most empowering music artists in the whole world to maybe ever exist and it is shown since within the double page spread you can see his initial within it which in my opinion I love a lot and shows the power and ability he possesses.